That is a surprising –even controversial – statement in the era of “big data” and the Internet of Things (IoT). Most people assume that companies are collecting massive amounts of data (generally true) and effectively and efficiently using that data to generate enterprise value (generally not true). Terms like ROT (redundant, outdated, trivial) and dark data (large volumes of data that are not proactively managed or effectively mined) more accurately describe the state of many corporations' data lakes.